Walk into your briefing with consumer answers, not assumptions.
Or risk weeks of fieldwork built on the wrong hypothesis.
Your team spends two weeks on desk research before every briefing — because real pre-interviews cost as much as the study itself.
QualiSynth runs 30–50 segmented conversations the same afternoon: hypothesis map, consumer language, and agency-grade PPTX + PDF. At ~10% the cost.
Today, agency teams go into a briefing with secondary data and assumptions — because real pre-interviews cost as much as the study itself.
Segmented synthetic respondents, transcripts you can quote, and an agency-grade deliverable — before the real fieldwork even starts.
“The pre-research sprint saved us a week of desk work. We walked into the client briefing knowing exactly where the tensions were.”
Research Lead · boutique qual agency · London
“Mirror View is what made it credible internally. You can show convergence with real respondents — not just "trust the AI".”
Senior Researcher · in-house insight team · Madrid
Three steps, same afternoon.
Built around the workflow of a research agency, not a survey platform. You keep the briefing discipline; we handle the sprint.
Define objective, target audience, brand context, and interview guide — the same inputs you already prepare for a real qual study.
In 30 minutes you see how they talk, where they diverge, and what is not working. Add real respondents for hybrid Mirror View.
Adjust your approach before fieldwork starts — then ship an agency-grade PPTX + PDF with drivers, barriers, unmet needs, and traceable quotes.
QualiSynth accelerates qual — it does not replace it.
A clear map of where a research agency wins budget and time by using synthetic pre-research, and where they should keep their existing fieldwork.
Hypothesis map + spontaneous language + segment prioritisation. Walk into the briefing with evidence, not assumptions.
Keep your IDIs and focus groups. Run a synthetic cohort in parallel to pressure-test segments with Mirror View.
Use your panel partner for N>500. QualiSynth is qualitative; we do not claim statistical significance.
Test 5 variants with 25 synthetic respondents per variant, in minutes, with a report per variant.
PPTX + PDF generated natively — agency-grade, editable, with charts, quotes, and executive summary.
QualiSynth is the pre-research and deliverable layer of your existing workflow — not the replacement of your fieldwork or your panel.
Synthetic is not a black box. Mirror View makes the comparison visible.
In hybrid studies, QualiSynth runs the same interview guide on humans and synthetics and compares them side by side — mention rates, themes, sentiment. You ship convergence and divergence, not AI claims.
3 human + 18 synthetic respondents, same guide, real convergence.
- Same interview guide and analysis pipeline for humans and synthetics — comparable outputs.
- Quotes and evidence trace back to conversation transcripts, not free-floating AI summaries.
- Use synthetic for coverage and speed; use humans when live validation is required.
Built for the researcher who still has to present on Friday.
Every QualiSynth study produces the artefacts a research agency actually hands to a client — editable, traceable, and ready to walk into a boardroom.
Qualitative depth, without the two-week pre-research bottleneck.
- You have a brief but not clarity on where to probe.
- You are about to launch an important qual study.
- Your team disagrees on what the consumer actually thinks.
Run a pre-research sprint the same afternoon you receive the brief.
Keep your existing IDIs / FGDs — add synthetic coverage on top.
Capture full conversations, not shallow form answers.
Ship PPTX and PDF with the same polish you would produce manually.
Mirror View makes human-vs-synthetic convergence auditable per study.
Designed around the agency researcher workflow, not a dashboard-first UX.
Full transcripts with context, follow-ups, and signal detection.
Drivers, barriers, needs, and evidence — each linked back to the conversation.
Agency-grade PPTX + PDF + data exports, ready to hand to the client.
Synthetic respondents should not feel like a black box. Hybrid studies include human-vs-synthetic comparison on shared metrics, and every insight can be traced to conversation evidence — the same standard you would expect from professional qual.
We are honest about what this is — and what it is not.
The fastest way to destroy a research relationship is over-promising. Here is what QualiSynth does not do, so we start the conversation on solid ground.
Useful N is in the 20–200 range. If you need statistical significance at N>500, keep your panel partner — use us for the pre-work.
Synthetic respondents are a tool for the researcher. In hybrid studies we place them next to real respondents so you can see where they converge and where they diverge.
Every insight in the report is traceable to the conversation that produced it. SHQI, Mirror View, full transcripts — visible and auditable.
We do not do static forms. We run conversational interviews with follow-ups, context, and spontaneous language capture.
Designed around the agency researcher workflow.
Run more studies, reduce pre-research turnaround, deliver stronger hypothesis maps and briefings to clients.
Test brand perception, product concepts, and unmet needs with a pre-research sprint before committing to real fieldwork.
Use conversational synthetic interviews to pressure-test concepts and positioning before client presentations.
Not a survey builder. Not a generic AI tool. A real qualitative workflow.
QualiSynth is designed around conversational research, evidence visibility, and usable qualitative output — not just text generation or static form collection.
Capture motivation, hesitation, nuance, and language that static forms miss.
Go beyond small-sample qual by combining synthetic coverage with real respondents in the same study logic.
15 synthetic consumers. One question. Instantly.
Ask anything — three segments respond simultaneously, so you can see how price-sensitive, mainstream, and premium consumers diverge on the same topic. Hover any avatar to see their profile.
- Why premium consumers reject concepts under price pressure
- How mainstream defaults to habit when brand trust is missing
- Where price-sensitive and premium segments actually converge
30 minutes to walk through a real study, end to end.
We run a live QualiSynth pre-research study together — briefing, fieldwork, Mirror View, and the final deliverable. Here is what we cover.
We run a hybrid pre-research study together — synthetic + human, same guide, same pipeline. You see the methodology, not a slide deck.
Book demoWe open a real hybrid study and walk through convergence and divergence per theme — the exact view a research lead audits before shipping the report.
Book demoWe open the actual PPTX and PDF from a real study — editable charts, traceable quotes, agency narrative. You decide if it fits your workflow.
Book demoClear answers for agency leads evaluating the platform.
No. It is built for conversational qualitative research, not static form collection. We run interviews with follow-ups and context capture.
Yes. Studies can be human-only, synthetic-only, or hybrid. Most agencies start synthetic for pre-research and add human in phase 2.
Every conversation is scored with SHQI (12 deterministic metrics, no LLM in the scoring loop). Hybrid studies run the same guide on humans and show you the convergence per theme, so you can audit alignment per study.
Use your quant panel partner for N>500. QualiSynth is qualitative — useful N is 20–200. We are honest about this: we are the pre-research and concept-testing layer, not the tracker.
Yes. We generate agency-grade PPTX with native charts — editable in PowerPoint or Keynote. The PDF is for executive distribution. Plus JSON / CSV exports for downstream analysis.
Treat them as a fast, directional complement — not a replacement for every human validation. QualiSynth makes the comparison visible: in hybrid mode you see how synthetic mention rates and themes align with humans on the same metrics, with evidence traceable to transcripts.
Book a demo or start a conversation.
Tell us about your agency and the next study in your pipeline. We will show you how a QualiSynth pre-research sprint fits — guide design, fieldwork modes, and the deliverable your client actually reads.
Run multiple pre-research sprints in parallel and deliver faster to clients.
Walk through a real brand health or concept test end to end.
Explore how conversational synthetic interviews fit your concept and positioning work.