Question 1

What is QualiSynth?

Accepted Answer

QualiSynth is the synthetic pre-research platform for qualitative research agencies. It runs 30–50 segmented conversational interviews — synthetic, human, or hybrid — in 30 minutes, and produces agency-grade PPTX and PDF deliverables with drivers, barriers, unmet needs, and traceable quotes.

Question 2

Is QualiSynth a survey tool?

Accepted Answer

No. QualiSynth is built for conversational qualitative research, not static form collection. It runs open-ended interviews with dynamic follow-ups and context capture — not multiple-choice surveys.

Question 3

How long does a QualiSynth pre-research study take?

Accepted Answer

A full pre-research study with 30–50 segmented synthetic respondents completes in approximately 30 minutes — compared to the two weeks typically required for traditional desk research and pre-interviews.

Question 4

Can QualiSynth work with real human respondents?

Accepted Answer

Yes. Studies can be human-only, synthetic-only, or hybrid. In hybrid mode, Mirror View runs the same interview guide on humans and synthetics and compares them side by side — mention rates, themes, and sentiment — so researchers can audit convergence and divergence per study.

Question 5

How does QualiSynth validate the quality of synthetic respondents?

Accepted Answer

Every conversation is scored with SHQI — a 12-metric deterministic quality framework with no LLM in the scoring loop. In hybrid studies, the same analysis pipeline runs on humans and synthetics, producing comparable metrics so researchers can see where they align and where they diverge.

Question 6

What deliverables does QualiSynth produce?

Accepted Answer

QualiSynth generates agency-grade PPTX files with native editable charts, an executive PDF with radar and distribution views, a Mirror View report for hybrid studies, and structured data exports in JSON and CSV format. Every insight is traceable to the conversation transcript that produced it.

Question 7

Does QualiSynth replace real fieldwork?

Accepted Answer

No. QualiSynth accelerates qualitative research — it does not replace it. It is designed as the pre-research and deliverable layer of an existing agency workflow. Researchers keep their IDIs, focus groups, and quantitative panels; QualiSynth adds speed and coverage at the hypothesis-building stage.

Question 8

What is the difference between QualiSynth and a generic AI research tool?

Accepted Answer

QualiSynth is purpose-built for the qualitative research agency workflow — not a general AI assistant adapted for research. Key differences: full conversational interviews with follow-ups (not static prompts), SHQI deterministic quality scoring, Mirror View for human vs synthetic comparison, and agency-grade PPTX + PDF output with traceable quotes.

Synthetic research methodology

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