For independent, boutique & in-house qualitative researchers
Pressure-test your study dozens of times before you fund the real one.
QualiSynth generates and interviews the psychometrically-grounded synthetic consumers your study needs, so you can refine guides, messages and segments as many times as it takes — for roughly a tenth of what real pre-research costs, in minutes rather than days or weeks — and take only the validated version to real fieldwork.
You build the panel from your brief — self-serve. In the platform you set the brief, audience and interview guide; QualiSynth generates the synthetic respondents, interviews them conversationally, and shows the evidence behind every theme. No account managers, no waiting — you run it yourself. It is not transcript analysis: it creates the respondents, it does not process yours.
Teams walk into the briefing with secondary data and assumptions — because real pre-interviews cost as much as the study itself, so you only get one shot at it.
Segmented synthetic respondents, transcripts you can quote, evidence-linked themes and an agency-grade deliverable — iterate the guide, message and segments before a cent goes to real fieldwork.
Describe people. Talk to them.
Generate synthetic respondents from a plain-text description and ask them one question — in your own market and language. This is a free demo of the engine, not a full study. No signup.
5 synthetic respondents · 1 question · SHQI quality score · free · no signup
Built for the researcher who still has to present on Friday.
Everything from the brief to the final deck: the process you run, the insights it surfaces, and the artefacts you hand a client — editable, traceable, boardroom-ready.
More than pre-research: pressure-test anything you would normally take to a focus group.
Same engine, different study object. Put a value proposition, message or concept in front of your target consumer and see how they read it — directionally, before you spend on live testing.
Clear answers for agency leads evaluating the platform.
That is possible in hybrid workflows, but it is not the core. The core is generating and interviewing synthetic consumers from your brief — and showing the evidence behind every theme.
From a focused pre-research cohort to several hundred in a single study (our largest to date ran 217). We are qualitative — for statistical significance at N>500, keep your quant panel.
Every conversation is scored with SHQI — 12 deterministic metrics — plus an overall quality verdict that adds two LLM-scored dimensions (naturalness and guide adherence), so you know exactly which part is deterministic and which is not. In hybrid mode the same guide runs on humans to show convergence per theme; live per-study human comparison is rolling out, with our population back-test (World Values Survey) as today's human grounding.
No. It is built for conversational qualitative research, not static form collection. We run interviews with follow-ups and context capture.
Yes. We generate agency-grade PPTX with native charts — editable in PowerPoint or Keynote. The PDF is for executive distribution. Plus JSON / CSV exports for downstream analysis.
Treat them as a fast, directional complement — not a replacement for every human validation. In hybrid mode you see how synthetic mention rates and themes align with humans on the same metrics, with evidence traceable to transcripts.
Designed around how qualitative researchers actually work.
Run a directional pre-test on your next brief and hand your client a branded deck — without subcontracting a full panel or blowing the budget.
Run more studies, reduce pre-research turnaround, deliver stronger hypothesis maps and briefings to clients.
Use conversational synthetic interviews to pressure-test concepts and positioning before client presentations.
Test brand perception, product concepts, and unmet needs with a pre-research sprint before committing to real fieldwork.
Book a demo or start a study.
Tell us about your agency and the next study in your pipeline. We will show you the mechanism, the evidence trail and the deliverable — not just a slide deck.
Run multiple pre-research sprints in parallel and deliver faster to clients.
Walk through a real brand health or concept test end to end.
Explore how conversational synthetic interviews fit your concept and positioning work.